About The Program
Our tour is powered by a coalition of dedicated partners, each bringing a unique strength to the mission.
Shooting for Peace (The Mission & The Inspiration)
Founded by NBA Legend Jerome "JYD" Williams, Shooting for Peace brings decades of experience, the star power of professional athletes, and a proven financial literacy curriculum to engage and inspire youth across the globe.
Swiirl (The Technology & The Strategy)
Swiirl provides the connective tissue. Our Al platform hosts community conversations to shape each activation, while activating schools and community programs as creative partners—transforming brand marketing dollars into sustainable funding for students and programs.
Vergarde Strategies (The Educational Expertise)
With deep roots in national education policy, Vergarde Strategies ensures every tour stop is thoughtfully and effectively integrated with school districts, community organizations, and local leaders to meet real-world needs and create lasting impact.
A MESSAGE FROM JEROME WILLIAMS
