About The Program
Our tour is powered by a coalition of dedicated partners, each bringing a unique strength to the mission.
Shooting for Peace (The Mission & The Inspiration)
Founded by NBA Legend Jerome "JYD" Williams, Shooting for Peace brings decades of experience, the star power of professional athletes, and a proven financial literacy curriculum to engage and inspire youth across the globe.
Swiirl (The Technology & The Strategy)
Swiirl provides the connective tissue. Our Al platform hosts community conversations to shape each activation, while activating schools and community programs as creative partners—transforming brand marketing dollars into sustainable funding for students and programs.
Vergarde Strategies (The Educational Expertise)
With deep roots in national education policy, Vergarde Strategies ensures every tour stop is thoughtfully and effectively integrated with school districts, community organizations, and local leaders to meet real-world needs and create lasting impact.
A MESSAGE FROM JEROME WILLIAMS
For Schools & Districts
This is more than a series of events—it's a sustainable blueprint for youth empowerment. We partner with local school districts and organizations to co-create experiences that equip the next generation with the tools they need for the Future of Work. From financial literacy to creative skills, we're building tangible pathways to opportunity, one community at a time.
See The Impact: Student Showcase
San Francisco, CA
Brooklyn, NY
Carver Vocational High Schoo
How It Works: Community-First Model
We Listen First, Together
Our journey begins with a foundational investment in your community. NBA Legend Jerome "JYD" Williams provides his financial literacy curriculum to every participating school and his R.O.L.E. Player book to every student—a multi-million dollar value. This investment kicks off with a district-wide virtual "Chalk Talk" led by Jerome, a live session where students' voices are heard directly by him and our brand partners. Swiirl's technology ethically captures the insights from this foundational conversation, ensuring every idea helps shape the mission ahead.
We Co-Create the Experience
These insights directly shape the live activation. From panel topics to creative workshops, the community’s voice informs the entire event, ensuring it’s relevant, engaging, and powerful.
We Invest in Local Talent
Students don't just attend—they participate. We provide paid, work-integrated learning opportunities for youth to become campaign creators, gaining real-world experience while helping to tell their community's story.
We Celebrate & Amplify
The live activation is a city-wide celebration, bringing together NBA legends, local leaders, and university partners for a day of learning and inspiration that creates a powerful story we amplify across local and national channels.
The Impact: A Lasting Legacy
This is a no-cost program for all participating schools and community organizations. Our model is designed to deliver direct, measurable value.
Economic Empowerment
We redirect brand marketing budgets to create direct revenue streams for school programs and provide paid stipends for student creators.
Educational Pathways
We provide free access to a best-in-class financial literacy curriculum and connect students directly with partner universities to open doors to their future careers.
Community-Led Storytelling
We provide a platform for your community to shape its own narrative, building social capital and showcasing local talent to a global audience.
Our partners
Title Sponsors
Sponsors
